Google Trends shows in which country, city, or subregion a search query is the most popular. Once again, don’t forget that the platform presents relative keyword popularity! 3. Just a quick reminder – the interest rate ranges between 1 and 100. Plus, you can even get a region breakdown, analyze state maps, and discover places where the term is most (or least) likely to be searched. ![]() With Google Trends search, you can easily check how the interest rate increased or dropped in your chosen period. It’s a crucial metric for SEO managers since it drives new traffic to a website. Dive deeper into the keyword search volumeĪs you probably know, keyword search volume is the number of times a term was searched during your selected time frame. Also, you can use the keywords suggested by Google Trends as seed keywords in Keywords Explorer. To generate even fresher keyword ideas, take it a step further by finding related searches for the related searches. However, you can see that keywords like “ugg platform boots” are on the rise, so you can definitely include them in your copy or order a pair to slay your outfit on your next get-together with friends. ![]() The queries that contain “black Friday” are seasonal (which we’ll get to in a bit). With Google Trends, you can measure tendencies in social attitudes, political matters, sports, entertainment, or any other area relevant to your interest. Today, it has grown into a huge web search data utilization tool that captures real-time public reactions and gauges news stories within the short-term future. Long ago, Google Trends was a website for analyzing people’s interest in various topics. Now that we’ve cleared that out, let’s look at the evolution of Google Trends to really grasp how powerful the tool is. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.” “ Trends adjusts search data to make comparisons between terms easier. To have a better understanding, take a peek at the definition from Google Trends Help Center: Meaning that it’s the ratio of a keyword’s search volume to the sum of the search volumes of all queries. In fact, Google Trends displays the relative popularity of a keyword. ![]() Many believe the trend curve directly represents the keyword’s search volume over time. There’s actually some confusion about that across the internet, but don’t worry we’re here to help. Understanding the frequency rateīefore we move any further, it’s essential to understand what exactly the 1-100 popularity range means. As a free tool, Google Trends provides valuable real-time data that can be repurposed for keyword research and other SEO-related thingies. Yes, Google Trends is completely free for everyone to use and unleash its full potential. ![]() Google Trends allows you to filter data by selecting ranges from the lurky 2004 to the past hour. You can dig deep into the trending search data on the Google Trends platform by choosing a specific geographical region or a desired time frame. The popularity score on Google Trends ranges between 1 and 100, with 1 being the lowest and 100 being, obviously, the highest. Simply put, Google Trends is a platform that shows the popularity of any keyword searched on Google and Youtube.
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